Twenty years ago, our brand was born on the Swedish west coast, a unique location that has since been our source of inspiration for creating hair products that are not only effective but also environmentally friendly.
Our journey has been filled with innovation, passion, and a firm conviction to generate positive change in the hair care industry. We want to thank you, our loyal customers, for your support and trust over the years. Together, we'll continue making the world a little more beautiful, one hairstyle at a time.